7 Ways to Benefit From The Halo Effect
The Halo Effect is the tendency to form a positive overall impression based on a single positive quality. It's like a halo of positivity that surrounds your shop, brand, or...
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8 Local SEO Strategies to Get People to your Shop
Did you know that 46% of all Google searches have local intent? That's a significant number, and it shows the importance of investing in Local SEO.
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6 Reasons People Buy Expensive Products
1. Status and Prestige: - Luxury brands often have an air of status and prestige. When people buy these brands, they aren't just purchasing products; they're investing in an image...
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What is The Paradox of Choice?
Picture this: You walk into a shop, eager to make a purchase. The shelves are filled with an abundance of options, each promising quality and value. Yet, as you stand...
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The Power of Cross Selling
Cross-selling is the art of suggesting complementary or related products to customers based on their initial purchase or interests. It's about offering additional value to your customers by understanding their...
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What is Geo-Fencing?
Geo-fencing enables the detection of smartphones entering pre-defined areas, Retailers can leverage smartphone apps to create virtual perimeters around or near their shop, activating automatic responses when customers step inside...
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What the Heck is a Saw-Dust Product?
The concept of a "saw-dust product" can be applied to retail businesses as a strategy for making money from free by-products. "saw-dust products" represent additional revenue streams that can be...
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Going over-the-top with Halloween Shop Decorations.
It might seem like a lot of effort, but going over the top with Halloween Decorations will make your business stand out. I’m not talking about the odd pumpkin laying...
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Exploring Tiered Loyalty Programs
Tiered customer loyalty programs are a type of membership where customers get different benefits depending on their rank. Businesses rank membership into groups depending on certain metrics like sales or...
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Sell Allied Lines Every Sale (S-A-L-E-S)
Training checkout staff to sell allied products can be a highly effective way for increasing revenue without incurring additional costs. Here's an explanation of why this approach is advantageous:
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Retail-tainment
Retailtainment is an experience-based shopping experience that is more than just purchasing products. Things like live demonstrations, themed environments, pet grooming sessions, skincare consultation or a food sampling event, make...
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Clear Slow-Moving Stock
Use Product Bundles to clear slow-moving stock. Pairing slow moving items with fast-moving items is a great way to sell sluggish inventory and optimises shelf space. Customers are...
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Transparency
Today's consumers are unlike any other generation in history. Armed with smartphones customers can quickly research products, compare prices, read reviews, and find detailed information. This level of information access...
