Cater to people who are ready to buy and people who aren’t quite there yet, by offering at least 2 different Call to Action Buttons.
People at the start of their buying journey are more likely to click on a ‘Learn More’ button whereas people that have done all the research and are ready to buy will be more likely to click on a ‘Buy Now’ button.
Simply offering 2 Call to Action buttons next to each other will allow potential customers to navigate to whatever action is relevant to them. This reduces the risk of someone bouncing off your website!
Multiple CTAs help to offer a more user-friendly experience. Think of your website or promotional materials as a roadmap. Each CTA serves as a signpost, guiding visitors on their journey. By offering options that align with their specific needs, you streamline the navigation process, reducing friction and improve the overall user experience.
Companies like HubSpot are great at this, if you look at their website you will see clear Call to Action buttons for people at every stage of the buying process, whether you need more information, want to book a demo or you are ready to purchase.
